Bill Labs helps CPG beverage brands — alc, non-alc, and hemp — launch, optimize, and scale profitable DTC channels. From zero to first ads driving traffic within 14 days.
It all started with Bakesale — a dessert liquor brand that is Willy Wonka meets alcohol. After years of moderate results through traditional distribution, Bakesale launched DTC and quickly reached $1MM in annual revenue from e-commerce alone.
The channel proved so much more profitable and scalable that Bakesale withdrew from physical retail to focus entirely on DTC growth.
Bill Labs was spun out of that success to help CPG beverage brands — alc, non-alc, and hemp — launch, optimize, and scale profitable DTC channels.
We are not agency people. We are brand operators who have lived the challenges of DTC beverage and built systems to solve them — generating high-quality creative at scale, building high converting landing pages, and simplifying fulfillment and ops.
Are you ready for a sales channel powered by customer demand, not limited by traditional bottlenecks?
Your first ads driving traffic within 14 days. We build a complete direct-to-consumer sales channel from scratch.
We identify what is working, cut what is not, and build a faster testing system around the pieces that actually drive purchases.
Once the channel is growing nicely, we kick it into high gear with new creative avenues and retention programs.
Our proprietary AI systems generate on-brand ad creative at scale — not generic, template-driven content. Every variant preserves your brand's visual identity while testing new selling angles.
Produces and self-scores ad variants for visual impact and readability. Performance-driven, not vibes.
Generates unlimited UGC-style images of people using your product — no external APIs, no paid shoots.
Designs, deploys, and tests a custom landing page for every ad you run — automatically promoting the version that converts best.
Algorithmically tests selling angles, visuals, offers, and copy without creative production bottlenecks.
We built Bakesale from zero to $1MM DTC. We've lived the fulfillment headaches, the creative bottlenecks, the margin math. We built systems to solve them.
Direct-to-retailer fulfillment through our DC retail partner — no distributor margin, no three-tier complexity. One location, national reach.
Our AI systems preserve your brand aesthetic. Not generic stock-photo-with-overlay content — real, on-brand creative at production scale.
First ads driving traffic within 14 days. Landing pages, creative, and fulfillment — all shipping in parallel, not in sequence.
Tell us about your brand. We'll get back to you within a day to schedule a 15-minute consultation.
Or email directly: bill@billlabs.co · 917-282-5507
